TEAM
DELIVERABLES
Ethan Moll
Marijose Martinez
Quaince Nguyen
Logo
Booklet
Press Kit
Visual Design
Creative Design
After being accepted into this special studies course, me and my three teammates were tasked with creating a logo and branding identity for AATRI. After hundreds of drawings, hours on the computer, and countless zoom meetings, we were able to create a logo that represents AATRI's values while also being diverse for their many needs.
Typography
Headline - Futura
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789&#?!*
Body - Baskerville
The lowercase "a" as the logo was inspired by a fingerprint. A fingerprint is a representation of individuality and diversity, yet we all have one.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
012345679 &#?!*
AATRI aims to let millennials tell their side of the story.
Currently, we are putting together the final branding guide, as soon as it is approved by the client, it will be updated on here as well. Below is our current process.
